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Sell-tember | 30-Day Sales Challenge | FWRD
The Sell-tember Challenge
SELL-
TEMBER

30 days to fix your sales gaps.

Stop chasing. Stop overexplaining. Stop disappearing when it is time to sell. This is not a 30-day "sell harder" challenge. It is a whole-system sales reset for healers, hypnotherapists, coaches, and transformational practitioners who want to get better at selling without becoming someone they do not recognize.

Find the gap. Fix the gap. Close the sale.

Why Sell-tember

This month is not about selling harder.

Sell-tember is 30 days of learning why your sales process is breaking down, and fixing the right thing. Because if your problem is conversion, more visibility will not fix it. If your problem is positioning, another launch will not fix it. If your problem is sales beliefs, another script will not fix it. And if your problem is execution, another strategy you never use definitely will not fix it.

First, find the gap. Then fix the gap.

Step one, diagnose

The seven sales gaps.

Your sales are leaking somewhere between being noticed and getting paid. The assessment finds which of these seven is costing you most.

01

The Sales Identity Gap

You are selling in a way that does not fully fit who you are.

02

The Attraction Gap

Not enough right-fit people notice, remember, or choose you.

03

The Messaging Gap

People see you, but they do not immediately understand why they need you.

04

The Buyer Psychology Gap

You understand your work better than you understand how your buyer decides.

05

The Conversion Gap

Interest is happening, but it is not turning into revenue.

06

The Sales Capacity Gap

Your nervous system interrupts your ability to sell consistently.

07

The Premium Sales Gap

Your confidence changes when the price gets bigger.

Your biggest gap becomes your Sell-tember focus.
Start here

You do not need to fix everything. You need to know which gap to fix first.

Take the free Sales Gap Assessment to find your primary gap, your secondary gap, and your Sales Integration Level.

Take the Free Assessment
How it works

Four steps. Thirty days.

Step 1

Take the assessment

Find your primary and secondary sales gaps.

Step 2

Follow the daily prompts

Each day gives you one small sales action, audit, or experiment.

Step 3

Track what changes

Watch your conversations, follow-ups, offers, leads, and conversions all month.

Step 4

Use the right support

If you find a gap you cannot fix alone, use the matching training or toolkit.

The four-week roadmap

One theme a week.

Week 01

Find the Leak

Diagnose before you do more.
Sales Gap AssessmentPipeline auditPast sales reviewOffer clarityPricing reviewRevenue math
Before you add more strategy, find where the money is leaking.
Week 02

Create More Yes Moments

Get seen, and get understood.
VisibilityMessagingDirect invitationsSales contentEmail sellingResonance
Stop trying to convince. Start creating clarity and certainty.
Week 03

Follow the Money

Get comfortable selling.
Sales conversationsObjectionsFollow-upReactivationDecision-makingSales beliefs
Most sales are not lost at the first no. They are lost because nobody followed up.
Week 04

Sell Like a Business

Build consistency.
Premium offersSales routineTrackingNervous-system regulationSales identity90-day plan
Sales should not only happen when you panic about money.
The daily challenge

Thirty small actions.

Each day is one focus, a ten to twenty minute action, one reflection question, and an optional resource. Tap a day to open it.

Week 1 · Find the Leak
Day 1Find Your Sales Gap
10 to 20 minute action

Take the Sales Gap Assessment and write down your primary and secondary gap.

Reflection

Which gap surprised you?

Optional resource

Sales Gap Assessment

Day 2Audit Your Last 10 Leads
10 to 20 minute action

List your last ten leads and mark where each one dropped off.

Reflection

Where do most of them drop off?

Optional resource

Self-Audit (Kit)

Day 3Write Your One-Sentence Offer
10 to 20 minute action

Say what you sell in one sentence: problem plus result, no modality words.

Reflection

Could a stranger repeat it back to you?

Optional resource

Offer Snapshot (Kit)

Day 4Review Your Call to Action
10 to 20 minute action

Look at your last five posts or emails. Did each give a clear next step?

Reflection

Did you actually ask, or just inform?

Optional resource

Swipe File (Kit)

Day 5Calculate Your Conversion Rate
10 to 20 minute action

Divide your sales by your sales conversations for the last 30 days.

Reflection

Is your real gap leads, or conversion?

Optional resource

Sales Tracker (Kit)

Day 6Do the Revenue Math
10 to 20 minute action

How many sales at your price equal your Sell-tember goal?

Reflection

Does your current model support your goal?

Optional resource

Sales Tracker (Kit)

Day 7Choose One Behavior to Stop
10 to 20 minute action

Name one sales habit that sabotages you, and commit to dropping it this month.

Reflection

When exactly does that habit fire?

Optional resource

Self-Audit (Kit)

Week 2 · Create More Yes Moments
Day 8One Visibility Action
10 to 20 minute action

Post something that puts you in view, not just your advice. Send it before you overthink it.

Reflection

What did you want to soften or delete?

Optional resource

Practitioner Sales Kit

Day 9Make One Direct Offer
10 to 20 minute action

Give people a real next step. No 'DM me if interested.'

Reflection

How did it feel to ask directly?

Optional resource

Swipe File (Kit)

Day 10Rewrite One Message
10 to 20 minute action

Turn one teaching post into a clear invitation to buy.

Reflection

Does it create recognition, or just information?

Optional resource

Swipe File (Kit)

Day 11Send One Sales Email
10 to 20 minute action

Invite your list to buy or book. One clear offer, one clear link.

Reflection

When did your list last hear an actual offer?

Optional resource

Sales Youniversity

Day 12Post With Authority
10 to 20 minute action

Share a stronger opinion or a real result. Do not hedge it.

Reflection

Where did you shrink?

Optional resource

Sales Youniversity

Day 13Warm Follow-Up
10 to 20 minute action

Message one warm lead who went quiet.

Reflection

Why did you wait this long?

Optional resource

Follow-Up System (Kit)

Day 14Say the Price Out Loud
10 to 20 minute action

Practice stating your real price ten times, then stopping.

Reflection

What happens in your body when you say it?

Optional resource

Say the Price (Kit)

Week 3 · Follow the Money
Day 15Hold One Sales Conversation
10 to 20 minute action

Use the conversation flow. Diagnose before you prescribe.

Reflection

Did you talk less than half the time before offering a solution?

Optional resource

Sales Conversation (Kit)

Day 16Role-Play One Objection
10 to 20 minute action

Practice a response to the objection you hear most.

Reflection

Did you stay curious instead of defensive?

Optional resource

Objection Library (Kit)

Day 17Reactivate a Past Lead
10 to 20 minute action

Reach out to someone who once inquired and vanished.

Reflection

What stopped you from reaching out before?

Optional resource

Follow-Up System (Kit)

Day 18Review One Lost Sale
10 to 20 minute action

Look honestly at one sale you lost. What actually happened?

Reflection

Was it a gap, or a genuine fit issue?

Optional resource

Self-Audit (Kit)

Day 19Name One Sales Belief
10 to 20 minute action

Catch the belief underneath your hesitation to sell.

Reflection

Is that belief actually true?

Optional resource

Confidence Rewire (Kit)

Day 20Make One Recommendation
10 to 20 minute action

On a call, make a clear recommendation and one clear ask.

Reflection

Did you ask for a decision, then stay quiet?

Optional resource

Sales Conversation (Kit)

Day 21Follow Up With a Ghost
10 to 20 minute action

Send the clear-ask message to someone who went silent.

Reflection

Is 'not today' the same as 'never'?

Optional resource

Follow-Up System (Kit)

Week 4 · Sell Like a Business
Day 22Reactivate a Past Client
10 to 20 minute action

Offer a past client a next step. They already trust you.

Reflection

Who have you been neglecting?

Optional resource

Practitioner Sales Kit

Day 23Make a Premium Offer
10 to 20 minute action

Recommend your highest-value option first, before the smaller one.

Reflection

Did you shrink when you named the price?

Optional resource

Sales Youniversity

Day 24Close One Open Loop
10 to 20 minute action

Get a clear yes or no on one stalled conversation.

Reflection

What were you avoiding by leaving it open?

Optional resource

Follow-Up System (Kit)

Day 25Review Your Weekly Metrics
10 to 20 minute action

Update your tracker and run the weekly gap audit.

Reflection

Where is the leak this week?

Optional resource

Sales Tracker (Kit)

Day 26Set Your Daily Minimum
10 to 20 minute action

Define the four daily actions you will keep after Sell-tember.

Reflection

Is this baseline sustainable on a calm week?

Optional resource

Daily Minimum (Kit)

Day 27Regulate Before You Sell
10 to 20 minute action

Do a short reset before one sales action today.

Reflection

Did selling feel different from a calm body?

Optional resource

Confidence Rewire (Kit)

Day 28Find Your Biggest Remaining Gap
10 to 20 minute action

Retake the assessment or name the gap still showing up.

Reflection

Same gap as Day 1, or has it shifted?

Optional resource

Sales Gap Assessment

Day 29Build Your Next 30 Days
10 to 20 minute action

Write your ongoing sales minimum and next 30-day focus.

Reflection

Will you keep it on the weeks you feel no pressure?

Optional resource

Daily Minimum (Kit)

Day 30Complete Your Before and After
10 to 20 minute action

Compare your start and now: gap, revenue, and confidence.

Reflection

What changed because you learned to sell differently?

Optional resource

Sell-tember Scorecard

Sell-tember scorecard

Measure it, do not guess it.

Track what you generate this month, then ask the only question that matters: where is the leak?

Revenue generated

Beginning of Sell-tember

Primary gap
Secondary gap
Sales confidence /10
Follow-up consistency /10

End of Sell-tember

Primary gap now
Secondary gap now
Sales confidence /10
Follow-up consistency /10
Choose your path

Your gap decides your focus.

Same challenge, personalized by your result. Lean into the days that fix your gap first.

If your gap is Sales Identity

Pair every daily action with the subconscious work. Start with Day 7 and Day 19, then sell as the version of you the goal already fits.

If your gap is Attraction

Live in Week 2. Do one visibility action and one direct invitation every single day.

If your gap is Messaging

Focus on Week 2. Rewrite one message a day until the right person recognizes themselves in it.

If your gap is Buyer Psychology

Focus on Week 3 conversations. Diagnose before you prescribe, every time.

If your gap is Conversion

Go deep on Weeks 2 and 3. Make one clear recommendation and one clear ask on every conversation.

If your gap is Sales Capacity

Regulate before you sell. Pair each daily action with a reset, and never skip your Daily Minimum.

If your gap is Premium Sales

Focus on Week 4. Recommend your premium option first, state the price, and stop talking.

Need help closing your gap?

Use the right level of support.

This is support, not a pile of offers. Start where your gap is.

DIY
“I just need the tools.”

Practitioner Sales Kit

$47 $147

Audit your sales and get the practical scripts, prompts, trackers, and sales assets, plus the self-hypnosis support.

Get the Sales Kit
Learn it live
“I want to learn how to sell.”

Sales Youniversity

$199 $599

The full 12-day live Sell-tember training: messaging, conversations, pricing, objections, premium selling, email, and subconscious sales, plus replays.

Join Sales Youniversity
The hero upgrade
Go all in
“I am serious about building toward $100K.”

$100K in 100 Days Bundle

$599 $1,999

Build the expertise, credentials, offers, corporate pathway, and larger revenue engine around your practice.

  • A.L.I.G.N. Certification
  • GYST Certification
  • Sales Youniversity
  • Sales Vortex 1:1 session
  • Sales Performance & Optimization Specialist
  • Corporate Sales Kit
Build My $100K Plan

Your next sale probably does not require a whole new business.

It may just require:

  • a clearer offer
  • a better conversation
  • a follow-up
  • a stronger ask
  • a more consistent sales habit
  • or finally fixing the part of you that disappears when it is time to get paid

Find the gap. Fix the gap. Close the sale.

Already know your gap? Start Day 1.

FWRD Institute · Sell-tember Challenge